Ask me the questions nobody puts in the job description.

I get messages every week from people trying to break into business analysis. Some are fresh graduates. A lot are newcomers to Canada with real experience that nobody here will credit. The questions are almost always the same, and the answers are almost never online.

So I answer them. There's nothing to buy and there won't be.

What I'll help with

  • Whether this career actually fits you, honestly
  • Which certification is worth the money and which one can wait
  • How to describe non-Canadian experience so a hiring manager understands it
  • Reading a job posting properly and working out what they're really asking for
  • What the first ninety days in a BA role look like, so you don't get blindsided

What I won't do

I won't review your resume line by line โ€” there are people who do that for a living and they're better at it. I won't refer you into roles at my employer. And I won't tell you it's easy, because the market right now isn't.

For newcomers specifically

I know the wall you're hitting. Experience that counted everywhere else suddenly counts for nothing, and every posting wants Canadian experience you can't get without a Canadian job. There are ways through it. Some of them are unfair and you should know that going in, but they work.

How to reach me

Email is best. I usually reply within a few days. If I'm slow it's because I have a full-time job, not because I'm ignoring you.

Send me a message